VP of Communications
Yellow Pages Association
At Young & Associates, we hold ourselves to the highest professional and editorial standards, basing our performance on our clients’ success. To fully paint the picture, we’ve included a sampling of recent client success stories below, which illustrate our comprehensive and creative programs in action.
These success stories go beyond short-term benchmarks to reveal real business impact, as each organization has realized multi-dimensional benefits. We’ve walked down these paths and are enthusiastic to show you the way.
DealOn
Rising Above the Noise
After an intensive PR firm assessment, daily deals provider DealOn selected Young & Associates in Q4 2010 to create and execute a fast-paced strategic public relations program to quickly raise the company’s media profile. Based on Young & Associates’ go-getter reputation and proven experience promoting other local search and deals companies, the agency was chosen to help DealOn rise above a crowded list of daily deals competitors.
To build visibility among consumers, merchants and publishers as well as the local search and business community, Young & Associates designed and implemented a hard-hitting media relations program and secured a Forbes.com byline column addressing the group-buying industry during the first week of the program.
Using a combination of targeted media pitches, Young & Associates also secured media coverage and/or interviews with Advertising Age, All Things Digital, BNET, ClickZ, Folio, MediaPost, PC Magazine, San Francisco Business Times and more. Frequent communication with ShopSmart editors also generated a mention of DealOn on NBC’s TODAY. This widespread media coverage succeeded in elevating DealOn’s marketplace reputation. DealOn was acquired by ReachLocal in February 2011. Following the acquisition, Young & Associates continued to provide the company strategic PR counsel, including helping to generate media coverage for the company’s role in Facebook Deals and securing valuable speaking opportunities with BIA/Kelsey Deals 3D, Daily Deal Summit, DIGIDAY: Local and the Local Search Association Conference.
Emptoris / Rivermine
Taking Market Awareness to the Next Level
Rivermine and the need for its automated telecom expense management (TEM) solutions were virtually unknown when the company retained Young & Associates in 2004 to help raise its visibility among Fortune 1000 telecom/technology business decision makers.
Young & Associates developed a strategic campaign to introduce Rivermine and the TEM concept to industry analysts and business and technology media. Today, key IT and telecom analyst firms and publications have a TEM beat and regularly include Rivermine and its customers in research reports and stories.
This momentum has continued in the longer-term, as Rivermine continues to celebrate significant milestones, including another round of venture capital funding, major product upgrades and several company awards. Young & Associates leveraged these announcements with full-scale media and analyst campaigns to position Rivermine as a consistent front-runner in the TEM industry. Garnering widespread coverage in publications such as the Wall Street Journal, Network World, eWeek and Dow Jones VentureWire, as well as coverage by leading analyst firms Gartner and Aberdeen Group, Rivermine continues to achieve market affirmation as a definitive leader in providing comprehensive TEM solutions. In December 2010, Rivermine was acquired by Emptoris, Inc., a a leading provider of strategic supply and enterprise contract management solutions, and Young & Associates now serves as the Emptoris PR agency of record.
Maximizer Software
Driving a Vision
As a global CRM provider for small and medium-sized businesses, Maximizer Software (TSX: MAX) required a top-notch agency that understood Customer Relationship Management (CRM) and could communicate its message and expand its market presence amongst IT, sales management, and executives in small and medium-sized businesses. In addition, Maximizer recognized the opportunity to become the dominant player in Mobile CRM and after a thorough review process of public relations agencies that had CRM, wireless and SMB experience, Maximizer selected Young & Associates to manage its global PR program.
Over the course of an aggressive public relations program, Young & Associates has established Maximizer as the go-to vendor for Mobile CRM by successfully managing global media campaigns and thought leadership activities. Using social media elements including promotion of a YouTube video and widespread blog and online media coverage, Maximizer enjoys ongoing high-level visibility and is frequently approached by media for commentary. With the launch of Maximizer 10.5 Freedom, the company’s Mobile CRM solution was prominently featured in a PC World article as a 'Top 10 Must-Have for BlackBerry Apps' as well as a variety of wireless publications including Wireless Week, RCR Wireless and ComputerWorldCanada. Young & Associates works closely with the marketing team to ensure Maximizer is positioned as a visionary with leading analysts and media.
