VP of Communications
Yellow Pages Association
At Young & Associates, we hold ourselves to the highest professional and editorial standards, basing our performance on our clients’ success. To fully paint the picture, we’ve included a sampling of recent client success stories below, which illustrate our comprehensive and creative programs in action.
These success stories go beyond short-term benchmarks to reveal real business impact, as each organization has realized multi-dimensional benefits. We’ve walked down these paths and are enthusiastic to show you the way.
Maximizer Software
Driving a Vision
As a global CRM provider for small and medium-sized businesses, Maximizer Software (TSX: MAX) required a top-notch agency that understood Customer Relationship Management (CRM) and could communicate its message and expand its market presence amongst IT, sales management, and executives in small and medium-sized businesses. In addition, Maximizer recognized the opportunity to become the dominant player in Mobile CRM and after a thorough review process of public relations agencies that had CRM, wireless and SMB experience, Maximizer selected Young & Associates to manage its global PR program.
Over the course of an aggressive public relations program, Young & Associates has established Maximizer as the go-to vendor for Mobile CRM by successfully managing global media campaigns and thought leadership activities. Using social media elements including promotion of a YouTube video and widespread blog and online media coverage, Maximizer enjoys ongoing high-level visibility and is frequently approached by media for commentary. With the launch of Maximizer 10.5 Freedom, the company’s Mobile CRM solution was prominently featured in a PC World article as a 'Top 10 Must-Have for BlackBerry Apps' as well as a variety of wireless publications including Wireless Week, RCR Wireless and ComputerWorldCanada. Young & Associates works closely with the marketing team to ensure Maximizer is positioned as a visionary with leading analysts and media.
Rivermine
Taking Market Awareness to the Next Level
Rivermine and the need for its automated telecom expense management (TEM) solutions were virtually unknown when the company retained Young & Associates in 2004 to help raise its visibility among Fortune 1000 telecom/technology business decision makers.
Young & Associates developed a strategic campaign to introduce Rivermine and the TEM concept to industry analysts and business and technology media. Today, key IT and telecom analyst firms and publications have a TEM beat and regularly include Rivermine and its customers in research reports and stories.
This momentum has continued in the longer-term, as Rivermine continues to celebrate significant milestones, including another round of venture capital funding, major product upgrades and several company awards. Young & Associates leveraged these announcements with full-scale media and analyst campaigns to position Rivermine as a consistent front-runner in the TEM industry. Garnering widespread coverage in publications such as the Wall Street Journal, Network World, eWeek and Dow Jones VentureWire, as well as coverage by leading analyst firms Gartner and Aberdeen Group, Rivermine continues to achieve market affirmation as a definitive leader in providing comprehensive TEM solutions.
TMP Directional Marketing
The Leader of the Pack
To differentiate itself from other search engine marketing firms, TMP Directional Marketing (TMPDM), the largest local search agency, selected Young & Associates in 2008 to lead its public relations efforts.
To increase TMPDM’s visibility among local search thought leaders and interactive marketing professionals for national brand names, Young & Associates has promoted TMPDM news – customer wins, company awards, new products – to targeted media and analysts. The agency has successfully secured media briefings and coverage for TMPDM in advertising and business publications such as BtoB Magazine, Fortune Small Business, Internet Retailer and OMMA.
The agency also created a high-level media campaign for TMPDM around its 2nd Annual Local Search Usage Study, conducted by comScore. In addition to two separate press releases announcing the research, Young & Associates worked closely with comScore and TMPDM senior executives to analyze data and communicate findings to media. Sample coverage included Advertising Age, MediaPost and Search Engine Watch, helping to position TMPDM as the go-to agency for local search online marketing.
AIRS
Increasing Recruiting Software Visibility – the Fast Track
As a premier source of recruiter training for the HR industry, AIRS’ technology offerings had been overlooked by industry thought leaders and media. To raise awareness and increase knowledge of the company’s comprehensive training, technology and outsourcing solutions, AIRS sought Young & Associates’ public relations services to reintroduce the company to the HR media and analyst community.
With AIRS' interest in a rapid start-up to the program, Young & Associates designed an aggressive, multi-faceted media and analyst campaign to promote the company's SourcePoint technology to priority HR trade press and at industry events, including the HR Technology Conference & Exhibition. Activities included media briefings with HR Executive, ERE and Talent Management and product spotlight coverage in publications from HR Magazine to SI Review. Additionally, the agency positioned AIRS CEO Chris Forman as a go-to resource for reporters covering recruiting technology issues, with secured coverage in Staffing Management and Recruiter Magazine (UK).
The aggressive, three-month launch phase cemented the foundation for a successful public relations program leading up to AIRS’ acquisition by The Right Thing.
