VP of Communications
Yellow Pages Association
At Young & Associates, we hold ourselves to the highest professional and editorial standards, basing our performance on our clients’ success. To fully paint the picture, we’ve included a sampling of recent client success stories below, which illustrate our comprehensive and creative programs in action.
These success stories go beyond short-term benchmarks to reveal real business impact, as each organization has realized multi-dimensional benefits. We’ve walked down these paths and are enthusiastic to show you the way.
Local Search Guide
Driving New Industry Leadership Initiatives
At a time when the term local search was only a whisper in the Yellow Pages industry, Young & Associates worked with the Yellow Pages Association to create the Local Search Guide, a Who's Who of Internet Yellow Pages and Search Engines. Young & Associates helped the association gain support from its members, secured three industry partners—comScore, Search Engine Marketing Professional Organization (SEMPO) and The Kelsey Group—and launched the site at a Search Engine Strategies conference.
In addition to writing and preparing content and managing design and programming, Young & Associates established an advisory board and sponsorships and has leveraged the Local Search Guide to promote the association in local search forums including MediaPost, ad:tech and The Kelsey Group conferences.
In 2007, Young & Associates led the effort to add a Local Mobile section to the Guide and refreshed the site’s look and feel. Launching at The Kelsey Group ILM and Search Engine Strategies Local conference, Young & Associates’ media efforts resulted in widespread blogger and online media coverage including BtoB, DMNews, Search Engine Watch, SEO Search, GoMo and more. Today, the Local Search Guide includes more than 100 company profiles.
In 2008, the Yellow Pages Association honored Young & Associates an Award of Recognition for the firm's initiative and resolve in creating and managing the Local Search Guide (www.localsearchguide.org) as an objective source on the local search marketplace.
Rivermine
Taking Market Awareness to the Next Level
Rivermine and the need for its automated telecom expense management (TEM) solutions were virtually unknown when the company retained Young & Associates in 2004 to help raise its visibility among Fortune 1000 telecom/technology business decision makers; however, after Young & Associates developed a strategic campaign to introduce Rivermine and the TEM concept to industry analysts and business and technology media, key analyst firms and reporters began covering TEM and including Rivermine and their customers in their research reports and stories.
This momentum has continued in the longer-term, as Rivermine celebrated significant milestones in 2007, including a third round of venture capital funding and a major merger with a leading wireless expense management company. Young & Associates leveraged these announcements with full-scale media and analyst campaigns to position Rivermine as a consistent front-runner in the TEM industry. Garnering widespread coverage in publications such as InformationWeek, Network World and Dow Jones VentureWire, as well as coverage by leading analyst firms Gartner and Aberdeen Group, Rivermine continues to achieve market affirmation as a definitive leader in providing comprehensive telecom expense management solutions.
AIRS
Increasing Recruiting Software Visibility – the Fast Track
As a premier source of recruiter training for the HR industry, AIRS’ technology offerings had been overlooked by industry thought leaders and media. To raise awareness and increase knowledge of the company’s comprehensive training, technology and outsourcing solutions, AIRS sought Young & Associates’ public relations services to reintroduce the company to the HR media and analyst community.
With AIRS' interest in a rapid start-up to the program, Young & Associates designed an aggressive, multi-faceted media and analyst campaign to promote the company’s SourcePoint technology to priority HR trade press and at industry events, including the HR Technology Conference & Exhibition. Activities included media briefings with HR Executive, ERE and Talent Management and product spotlight coverage in publications from HR Magazine to SI Review. Additionally, the agency has positioned AIRS CEO Chris Forman as a go-to resource for reporters covering recruiting technology issues, with secured coverage in Staffing Management and Recruiter Magazine (UK).
The aggressive three-month launch phase has cemented the foundation for a successful long-term public relations program that continues to bring both proactive and reactive attention for AIRS.
