To stay ahead in the technology marketplace, businesses must develop relationships with key media, analysts and industry influencers, including bloggers. Young & Associates has the know-how and established relationships to develop and conduct a successful media and analyst campaign – whether it is to launch a new product, announce a new marketing strategy or simply to keep our client's key media and analysts informed.

Meet the Press and Analysts

Targeting the most appropriate media and analysts to share your company's strategic messages, industry expertise and history is essential to positioning an organization. From the initial outreach to the logistics to the material development, Young & Associates manages the process and handles the details to assure a seamless and successful tour.

Briefing Preparation and Critique

Young & Associates will provide spokespersons a briefing document, participate in media interviews and provide feedback and additional coaching when needed.

Well-written media materials provide the groundwork for all public relations programs, as editorial presentation affects a company’s perception by the media, analysts, customers, influencers and investors. Young & Associates interviews client content experts to craft high-quality media materials, which should be posted as an online press kit in the client’s Web site newsroom.

Strategic Press Releases & Corporate Materials

Young & Associates uses a defined process to develop press releases—including interesting quotes, industry data, news hooks and keywords—to ensure that each release is well written, timely and newsworthy. Young & Associates also develops corporate backgrounders, fact sheets, product data sheets, management biographies and newsletters that reflect your company's strategic messages, industry expertise and history.

Client Profiles & Case Histories

Young & Associates works directly with your clients, through your management and sales team, to develop well-crafted articles that address real world applications and directly impact your clients' business. In using client profiles to promote media coverage, Young & Associates offers a step-by-step approach that ensures your clients are at ease with the process and the results.

For companies on the rise and preparing to launch a new name or product, the key to carving out a competitive edge is creating a buzz and maintaining proactive media and analyst relationships. Young & Associates has the expertise and experience to work with key management in the strategy development stage to define launch goals, responsibilities and expectations and to execute the strategy.

Media & Analyst Tour

One of the quickest ways to launch a new product or company is to brief key media, analysts and influencers. Young & Associates has the knowledge and established relationships to conduct a successful media and analyst tour, including material and presentation development and tour implementation.

Major Trade & Industry Conference Media Event

There is no better place to make a major company announcement than where your industry's key media, analysts and influencers have already gathered. Young & Associates will help identify a major industry occasion to use as a launch pad for a successful media event and will handle material development, event promotion and media and analyst interviews.

An effective thought leadership program provides a platform to reach potential clients and to build a company's industry reputation. Young & Associates creates turnkey programs to position a company's leadership as industry authorities. Our hand-holding approach guarantees your company's messages are on target and your leaders are at their best.

Speakers Program

Based on our experience and contacts, we identify priority conferences, program needs and speaker requirements for your company's thought leaders. We then work with your team to develop compelling speaker proposals for targeted opportunities. These engagements may range from in-person conference presentations or panels to Web conferences that feature “Meet the Expert” online dialogues.

Byline Articles

A company and its products can be established as "driving the market" through byline articles that address market trends and topics. Young & Associates gauges interest in specific topics and then works with your content experts to develop and place the articles.

Industry Awards

Young & Associates researches and obtains information on industry awards focused on growth, leadership and product development. Based on our research, Young & Associates recommends and facilitates your participation in appropriate award programs.

eNewsletter Program

Maintaining meaningful relationships with potential and current customers and industry stakeholders is paramount to the longevity of any business. Young & Associates develops winning eNewsletters that proactively alert recipients about your company's latest news and offerings, offer expert advice on pertinent industry topics, or announce an upcoming podcast/conference, etc. Young & Associates offers design/layout as well as content development services. View an example eNewsletter.

Companies often use events or conferences to raise awareness of an issue or make significant announcements, including mergers, new products and funding. We have the resources and expertise needed to coordinate the event, provide onsite support, brief internal spokespersons and contact the media.

Strategic Planning & Coordination

To create a special event, Young & Associates meets with your management team to strategize and plan activities or help incorporate a media element. As details can be the difference between success and failure, Young & Associates handles vendor relationships and logistical activities onsite.

Media Presence & Presentation Development

So that the public and targeted prospective attendees will know about your event, Young & Associates ensures that there is a newsworthy element to the event and promotes media coverage. In addition, a well-trained spokesperson is key to the success of any event where media will be in attendance. Young & Associates assists in the presentation development and prepares your spokesperson for interviews.

Staying ahead of the competition now means incorporating interactive communication methods that cut through the clutter. Whether establishing a positive reputation in the blogosphere or optimizing press releases for search engines, top companies must effectively incorporate Web 2.0 strategies into their public relations and marketing campaigns to maintain an edge.

Blogger Relations

To educate the most appropriate bloggers about your company’s news, Young & Associates develops and executes a strategic blogger relations program. To facilitate strong relationships that result in positive coverage for your company, we take the necessary steps to contact the right bloggers and play by their rules—many of which are different from traditional media. In addition, if your company is interested in hosting its own blog, we’ll help you evaluate the decision and implement for success.

Search Engine-Optimized Press Releases & RSS Feeds

Today’s online media landscape necessitates a planned search engine optimization strategy to achieve maximum exposure for your company’s press releases. Young & Associates ensures that priority keywords, tags, and hyperlinks are included with well-written editorial content. In addition, Young & Associates walks you through the steps of setting up a newsroom RSS feed (if one doesn’t already exist), so subscribers can automatically receive new content.

Podcasts and Vlogs

In a time when audio and video files have replaced a considerable amount of equivalent written content, posting multi-media files of seminars or conference speaking engagements can provide increased exposure and reinforce thought leadership.