Companies that select Young & Associates as their strategic public relations partner receive full-service attention—from Day One. To ensure that all client situations and needs are fully addressed through tailored programs that pack the most punch, we walk through three major phases with each account: initial discovery and knowledge-sharing, vigorous account start-up, and driving momentum and creativity.
Discovery: Learn About Each Other
When discussing a relationship with a potential client, Young & Associates’ goal is to formally introduce the agency – our distinct style, approach and experience – and learn as much as possible about the company in need. Young & Associates will ask about the potential client’s corporate objectives, internal marketing/PR department structure, previous and current public relations program details, goals for the new public relations program and budget. We encourage potential clients to ask us questions as well.
Following a successful discovery call and a green light from the potential client, Young & Associates develops a tailored public relations program proposal that aligns with the company’s specific needs and objectives. Our proposals reflect fresh ideas and are designed to give you a clear view of how we will manage the program and measure success.
Hit the Ground Running
Partnering with our clients through close collaboration is one of Young & Associates’ success factors. We begin with a time-tested start-up phase that helps set the groundwork for a strong program.
The program kicks off with an initial planning meeting with the company’s decision makers and the designated Young & Associates account team. This meeting is imperative for setting program priorities and objectives as well as establishing roles and measurement. The meeting will include a complete review of the public relations program, including key messages, upcoming news announcements and industry trends, media interview participation process (including company spokespersons) and other pertinent topics.
Maintain Focus & Creativity
Once the public relations program foundation is solidified and the initial kick-off has successfully concluded, Young & Associates shifts its focus to continue the program’s momentum with a steady pipeline of activities.
Through bi-weekly or monthly update calls with our primary client liaison/s, Young & Associates keeps a pulse on the company’s progress and new topics or subject matter experts to leverage for media opportunities. These meetings are an opportunity to share new ideas and ensure the program stays infused with creativity and fresh activities. In addition, Young & Associates maintains consistent communication with priority media and analysts to encourage our client’s inclusion in appropriate news stories/reports.
How We Work.
Dedicated & Driven Account Teams
Account teams provide strategic management and strong day-to-day support. Each team includes a senior staff member and drives the program’s momentum with minimal legwork for the client. Regular client communication assures that we aim for the same benchmarks.
Collaborative Agency & Experienced Professionals
Our time-tested methodologies are enhanced by a select, seasoned and hard-driving staff. The company's philosophy is based on teamwork— with client service as the number one priority.
Unbounded Creativity
Young & Associates’ clients benefit from consistent infusion of new program ideas that result from regular brainstorming sessions and incorporation of new media strategies. We stand out because we take a customized approach for each client, and we get results.
Ongoing Proactive Planning
Planning time is integrated into all of our programs. Our clients find clarity in our planning style, as we drive consensus on program direction, critical success factors, roles and timeframes. We offer the flexibility of both retainer relationships and project work.
Industry Savvy
Our clients range from software providers to local search companies and include B-to-B, consumer and government business models. As it is our "business" to understand the latest news and trends in our clients’ industries, we engage in ongoing dialogue with editors, industry analysts and influential bloggers.
