THE MATCHBOX BLOG

In all industries these days you will find some social media presence; however, that doesn’t mean it is any less intimidating for the companies who have not yet embraced it. And there are many valid reasons for the adoption lag including the time and resource commitment, the permanence and lack of filter of all things [...]

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On a recent client call, I was asked why an organization needs a Facebook page and what the benefits are.  For me, the answer lies in the numbers.  It is hard to believe, but Facebook says they have 350 million users worldwide.  With this many people engaged, it is definitely time for organizations (who don’t [...]

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