Clients and potential clients often approach us with an interest in briefings or desk-side chats, but with newsrooms continuing to shrink, a spare 30 minutes for journalists is not easy to come by. For this reason, byline article and contributed content opportunities are abundant and increasing – not to mention an effective public relations tool. [...]
In all industries these days you will find some social media presence; however, that doesn’t mean it is any less intimidating for the companies who have not yet embraced it. And there are many valid reasons for the adoption lag including the time and resource commitment, the permanence and lack of filter of all things [...]
With Valentine’s Day fresh on the brain, I was thinking about how many of the same tenets for personal friendships or romantic relationships also apply to professional relationships with reporters or bloggers. The dance of communication (or miscommunication at times) plays a major role, and there must be interest on both sides for it to [...]
