As back-to-school season is upon us, businesses can learn from this annual rite of passage for students and apply it to their public relations programs. That means taking a look at what is and isn’t working.
Here are a few questions to ask during this back-to-school season:
1) What are your PR goals and objectives?
It can [...]
Clients and potential clients often approach us with an interest in briefings or desk-side chats, but with newsrooms continuing to shrink, a spare 30 minutes for journalists is not easy to come by. For this reason, byline article and contributed content opportunities are abundant and increasing – not to mention an effective public relations tool. [...]
I was rather cocky when I started Young & Associates in 1982. I found a niche not being filled by focusing on technology.”You don’t know anything about technology,” they said. Friends warnings that ”no females own public relations firms” seemed a challenge. Being underfunded certainly was not going to stop me from leasing thrice the [...]
Crisis communications has had its hands full over the last few weeks. From the terrible tragedy at SeaWorld to continuing product issues at Toyota to the Tiger Woods’ scandal, crisis communications 101 has been in high demand.
When all is said and done, the first rule of crisis communications is simple and something your parents and [...]
