Posts tagged with 'journalism'

Posts tagged with ‘journalism’

Contributed Content Opportunities on the Rise

June 9, 2010

Clients and potential clients often approach us with an interest in briefings or desk-side chats, but with newsrooms continuing to shrink, a spare 30 minutes for journalists is not easy to come by. For this reason, byline article and contributed content opportunities are abundant and increasing – not to mention an effective public relations tool. [...]

The Balancing Act of Traditional + Social Media

February 5, 2010

When social media first came on the scene, some mused whether it would overtake traditional media as the primary news venue. While some of us would declare ourselves social media “addicts”, it has certainly not replaced traditional media.
Both sides are very much needed and can work together quite nicely, but how do we achieve that [...]

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