There is still a great deal of dissension regarding social media and its value for the business community—with some ready to give their right arm in its defense and others caring less if their tweets dwindle off or their corporate Facebook page sits stale. With little hard measurement or research proving its ROI (yet), but [...]
For this year’s PR grads, how can you find the job of your dreams? Look to social networks – these sites are no longer just a way to communicate with friends.
Facebook. Don’t post anything on Facebook that you wouldn’t want a potential employer to read. Also, delete photos in question – you know the ones. Beyond [...]
On a recent client call, I was asked why an organization needs a Facebook page and what the benefits are. For me, the answer lies in the numbers. It is hard to believe, but Facebook says they have 350 million users worldwide. With this many people engaged, it is definitely time for organizations (who don’t [...]
When social media first came on the scene, some mused whether it would overtake traditional media as the primary news venue. While some of us would declare ourselves social media “addicts”, it has certainly not replaced traditional media.
Both sides are very much needed and can work together quite nicely, but how do we achieve that [...]
