THE MATCHBOX BLOG

With Valentine’s Day fresh on the brain, I was thinking about how many of the same tenets for personal friendships or romantic relationships also apply to professional relationships with reporters or bloggers. The dance of communication (or miscommunication at times) plays a major role, and there must be interest on both sides for it to [...]

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When social media first came on the scene, some mused whether it would overtake traditional media as the primary news venue. While some of us would declare ourselves social media “addicts”, it has certainly not replaced traditional media.
Both sides are very much needed and can work together quite nicely, but how do we achieve that [...]

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