Ahh, late August. A time for backpacks, school buses and budget planning. With Q4 closing in on us, companies are swinging into full 2011 planning mode. While 2009 was a financially challenging year for many, 2010 has seen some budget increases – or at least a correction back to similar pre-recession levels. Where is [...]
As back-to-school season is upon us, businesses can learn from this annual rite of passage for students and apply it to their public relations programs. That means taking a look at what is and isn’t working.
Here are a few questions to ask during this back-to-school season:
1) What are your PR goals and objectives?
It can [...]
I met a fellow technology PR professional at a local Public Relations Society of America (PRSA) event here in Denver a few weeks ago, and after swapping backgrounds and stories, she setup a networking meeting for me with one of her colleagues who manages similar types of PR and social media programs. Working from an [...]
Crisis communications has had its hands full over the last few weeks. From the terrible tragedy at SeaWorld to continuing product issues at Toyota to the Tiger Woods’ scandal, crisis communications 101 has been in high demand.
When all is said and done, the first rule of crisis communications is simple and something your parents and [...]
